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About
Meet Amanda Ma
Amanda Ma is the Founder and CEO of Innovate Marketing Group (IMG), an award-winning event & experiential marketing agency based in Los Angeles, trusted by brands like TikTok, Google, and East West Bank.
She has built IMG into a leading force in experiential, known for creating culturally relevant moments that translate into measurable business impact. Her work sits at the intersection of brand, community, and culture, where experiences are designed not just to be seen, but to be felt and shared.
With over 20 years in events and marketing, Amanda has earned recognition on the Inc. 5000, Eventex’s Top 100 Most Influential People globally, and BizBash’s Top 500 in the U.S.
She is a #1 Amazon bestselling author, host of the EventUp Podcast, and an active board and advisory member. Amanda continues to champion experiences as one of the most powerful drivers of brand growth today.
Her Background
Born in Taiwan and raised in Los Angeles, CA, Amanda Ma studied business at Boston University in Boston, MA, and studied abroad in London, UK. Her entrepreneurial journey began in 2006 as the Co-Founder of her first event management agency and Co-Founder of Pamper Me Fabulous in 2008.
She then founded Innovate Marketing Group, Inc. in 2014.
Industry Wide Success
Amanda Ma is recognized for her business and philanthropic work in the community. A collaborative leader, she is consistently sought out as a trusted strategic advisor and knowledgeable resource, and she’s respected for community work and expertise.
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Awards & Associations
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