Welcome

Amanda Ma's pandemic pivot from zero to 250 virtual events during the pandemic. US shut down in March 2020 and the events industry was completely disrupted. The entire industry grinded to a halt. Projects left and right were being cancelled or put on hold. People in the industry were being let go or furloughed. She was scared! How does she come out like a warrior and lead her team to not only survive but thrive in this very challenging times.  

Did you know that highly engaged employees are 87% less likely to leave their companies? Culture & Employee engagement is taking center stage in the business world with the goal of enhancing employees’ commitment and connection to the company. Employee engagement promotes retention of talent, fosters customer loyalty, and improves organizational performance and stakeholder value. Employee appreciation events are a great tool to engage, show your appreciation, and celebrate one of your company's

Explore the future of work culture through topics including remote work, wellness, CSR, and DEI. 

In the wake of major social and political changes, many leading companies are now taking necessary steps to increase and improve diversity and inclusion within their workspace. The need for increased representation and support for all cultures and backgrounds is needed now more than ever and benefits both the people and the company. 

But what about diversity and representation within the events industry? How can we as event professionals pave the way for consistent representation and diversity r

Do you want to plan events that people actually want to go to? Do you want your events to make an intentional impact? In the world of events, capturing your attendee’s attention and creating a lasting experience that changes lives for the better starts with good planning. Join this talk for expert advice from Amanda Ma, Founder and CEO of Innovate Marketing Group. She will share her signature steps for creating an elevated event experience.